The rep decides what's sent
Put a pause before any email goes out. The run shows it in full and who it's for, and carries on with the rep's answer.
Sales
Every lead, worked. Every call, prepared.
Lodol verifies, enriches and routes every inbound lead within minutes, drafts the reply for the right rep, and briefs your team before every call, across your CRM, your inbox, Apollo and Slack. Reps decide what a prospect reads.
Free to start, no credit card. No per-contact or per-credit fees, and every plan has unlimited seats.
Dana Ruizdana@northwindfreight.comDemo form · 2:14 PM
“We’re moving 40 dispatchers off spreadsheets. Could we see a demo this week?”
- Deliverable
- Company
- Northwind FreightLogistics · 420 people
- Title
- VP of Operations
- Fit
- StrongWants a demo this week
- Owner
- Jordan LeeNext in rotation
- Reply
- Drafted for Jordan to send
Verify EmailZeroBounceDeliverable, and not a throwaway domain
Enrich organizationApolloNorthwind Freight: logistics, 420 people- Enrich personApolloDana is VP of Operations
Generate a Claude responseAnthropicStrong fit, and ready to talk: she wants a demo this week
Create a HubSpot contactHubSpotAdded to HubSpot with her name and company
Send a message to a channelSlack#inbound: Jordan's lead, with the evidence and a reply
Create draftGmailThe reply to Dana, saved for Jordan to send
With the right rep two minutes after she asked
Fits your stack
Keep your CRM. Lodol works every lead.
No new database to buy into and nothing to migrate. Lodol uses the CRM, the data providers and the inbox you already pay for, and leaves every message to a prospect with a rep.
Leads come in
Form fills, inbound email and new rows on your list, picked up within minutes.
Leads get checked
Addresses verified, people and companies enriched, from the providers you choose.
The right rep gets it
Scored against your ideal customer, routed to an owner and written to your CRM.
Reps get briefed
A sourced note on every account and every guest, before the call.
Follow-up goes out
Call notes turned into next steps, and a follow-up drafted for the rep to send.
767 apps and 8,629 actions in all, and a workflow can call any other tool’s API directly, so nothing has to move for Lodol to fit in.
Explore all integrationsReady to run
Start from one that already works.
Built and tested by our team for the work around every lead and every call. Open one, connect your apps, and it runs.
Every 2 minutesInbound lead triage and routing
Qualifies every inbound lead against your ICP, routes the ones worth pursuing, nurtures the rest, and drafts the reply.
Fit and intent are judged separately, anything uncertain goes to a person, and no lead is handled twice.
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DailyBrief yourself on the people you are meeting
Emails you a short, sourced briefing on each outside guest booked into your calls in the day ahead.
Every note is followed by the search results it came from. Nothing found means 'no public information', not a guess.
Open this workflowHourlyTurn sales calls into action plans
Every hour, turns new call transcripts in a Google Sheet into a structured action plan and emails it to the rep who ran the call.
Only your own team is emailed, never the customer, and anything the call didn't cover is marked as not stated.
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ManualOpen a cold email on something they actually published
Reads a page each prospect has published and opens their email on a line checked back against that page, or on nothing at all.
Every opener is matched back to the passage it rests on. If it isn't on the page, the email claims nothing.
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ManualWaterfall email enrichment
Chain Apollo then Hunter to find a work email, keeping the first confident match. The reusable core of any enrichment flow.
A wrong address is worse than none, so a lead with no confident match is flagged for review, never guessed.
Open this workflow
On new emailVIP lead alert
Scores every inbound email as a lead — AI reads it, Perplexity researches the company — and DMs you on Slack when a high-value one lands.
An unreadable answer scores zero, so a bad AI reply can never set off a false alert.
Open this workflowCompared
Lodol or a sales AI platform?
Clay, Apollo and Artisan are built for sales teams, and they are good at it. Here is how they compare with Lodol on what a sales team weighs.
| What a team asks |  Lodol | Clay | Apollo.io | Artisan |
|---|---|---|---|---|
| Published pricing | Yes. Free, or from $18 a month; nothing per seat or credit | Yes. Free; Launch from $167 a month, billed yearly | Yes. Free; $49–$119 per seat a month, billed yearly | Partly. Startup plans listed; teams by quote |
| Try it without a sales call | Yes. Free plan, no card | Yes. Free plan and 14-day trial | Yes. Free plan and 14-day trial | Partly. Free to start; team plans through sales |
| Built-in contact database | No. Uses your Apollo, Hunter or Prospeo account | Yes. Its own search, plus 150+ data providers | Yes. 240M+ contacts and 30M+ companies | Yes. 250M+ verified B2B contacts |
| Works with your CRM | Yes. HubSpot, Salesforce, Pipedrive, Attio, Close and Copper | Partly. CRM sync from the Growth plan up | Yes. Two-way sync with HubSpot, Salesforce and Pipedrive | Partly. HubSpot and Salesforce |
| Build your own workflows | Yes. Any trigger, any steps, across your apps | Yes. Tables, visual workflows and agents | Partly. Rule-based workflows; Builder Studio waitlisted | Partly. Campaigns you configure, from a library |
| Reaches the rest of your stackInbox, calendar, Slack and call notes. | Yes. 767 apps, and any tool with an API | Yes. CRMs, Slack and warehouses; any API on Growth | Yes. 200+ integrations | Partly. CRMs, Slack, mailboxes and webhooks |
| A person approves before it sends | Yes. Any step waits for a person; every run traced | Yes. Approve or deny in Slack | Partly. Agent actions you review; manual email tasks | Yes. Approval before sending, per campaign |
| AI on your own model key | Yes. Your Anthropic, OpenAI or Gemini key | Yes. Your own key, on every plan | Partly. Your own key, on Organization only | Not stated |
If you want a contact database and an outbound engine in one product, Clay, Apollo and Artisan are built for that, and Lodol works with Apollo's data. If you want every inbound lead worked within minutes, reps briefed before every call and the CRM kept current, across the tools and data you already pay for, that is Lodol.
From each company’s own website, checked October 2026. Products change; if something here has, tell us and we will correct it.
Sources
In control
Reps decide what prospects read.
A reply, a first email, a change to the CRM: any step can wait for the rep who owns the deal. Every run is on the record, so you can see what was drafted, for whom, and why.
See exactly what happened
Every run is traced step by step, so when a lead says nobody got back to them, you can see when they were routed, to whom, and what was drafted.
Questions sales teams ask first
No. HubSpot, Salesforce, Pipedrive, Attio, Close and Copper are built in, and if your CRM has an API, a workflow can call it directly. Lodol reads from and writes to the CRM you have; it isn't a CRM itself.
From the providers you already use, on your own accounts: Apollo, Hunter, Prospeo and People Data Labs to find and enrich people and companies, and ZeroBounce or NeverBounce to check addresses. Lodol doesn't sell data of its own, so you pay those providers at their own rates, and the data stays yours.
Only the way you set it up. The inbound workflow saves each reply as a draft for the rep to send, and the cold outreach templates run only when you start them, never on a schedule, logging every send so nobody is emailed twice. Sending commercial email, and the consent behind it, stays your responsibility.
Within minutes, day or night, the lead is verified, enriched, scored and with the right rep, a reply already drafted. If the rep hasn't picked it up by your deadline, a second workflow nudges them, then their manager, then returns the lead to the pool.
Credentials are encrypted in transit and at rest. Roles decide who can run, edit and manage each workflow, every run is recorded step by step, and AI steps run on your own model key, under your provider's terms.
Not per seat, contact or credit. Free includes 200 runs a month. Builder starts at $18 a month for 2,500 runs and Pro at $120 for 10,000, and every plan has unlimited seats. A run counts once, however many steps it takes. Data providers like Apollo and ZeroBounce bill on your own accounts, and AI steps are billed by your model provider, at their own rates.
Start with today's inbound.
Open the triage workflow, point it at the sheet your form fills land in, and watch the first lead reach the right rep. Free to start, no credit card.
Free plan, no credit card · Credentials encrypted in transit and at rest · Security and trust