Win back customers who cancel
Emails a customer whose Stripe subscription ended, asking why or asking them to update their card, and logs it in a sheet.
Apps it connects
Authenticate each one once and the workflow is ready to run.
What it does
Each integration step this workflow runs, in order, what it is for, and the conditions and loops that decide when it runs.
- 1StripeSubscription ended triggerStarts the workflow when a subscription ends, for any reason.
- 2Google SheetsAppend rowAdds the customer, plan, amount and reason to your Churn sheet.
If
subscription.customer_emailis not empty- 3GmailSendEmails the customer: why did they go, or please update your card.
- 3
How it works
What happens on each run, in plain English.
Not every ended subscription is a customer choosing to leave. When a Stripe subscription ends, this tells the two cases apart: a customer who cancelled gets a friendly note asking what could have been better, and one whose payments kept failing gets a note asking them to update their card.
Every ended subscription is also added to your Churn sheet with the date, customer, plan, amount and reason, so you can see why people leave. The sheet needs the columns Date, Customer, Plan, Amount and Reason. A customer with no email in Stripe is logged but not emailed.
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Sort new Freshdesk tickets and route refund requestsReads each new Freshdesk ticket; refunds get High priority, a tag and a Slack message to finance, billing questions get a tag.Log Stripe payments and say thanksAdds each new Stripe payment to your revenue sheet in Google Sheets, then emails the customer a thank-you from Gmail.Monthly revenue summary from StripeOn the 1st, emails last month's revenue, number of payments and biggest customer.Start from a workflow that already works.
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