All integrationsMarketing Automation

Braze

Drive Braze from a workflow: update users and track their events and purchases, manage subscription groups, read campaigns, Canvases and segments, send API-triggered campaigns and Canvases and emails, manage email templates, Content Blocks and catalogs.

actions
30

Actions

Steps a workflow can run in Braze.

  • Update userCreate a user profile or update one: name, country, language, time zone, email subscription and any custom attributes. Finds the user by external ID, email or phone.
  • Track custom eventRecord a custom event for a user, such as 'rented_movie', with its details. Events can start campaigns and Canvases and feed segments.
  • Track purchaseRecord a purchase for a user: product, price, currency and quantity. Purchases feed revenue reports and segments.
  • Export user profilesGet user profiles by external ID, email or phone: attributes, subscriptions, events, purchases and campaigns received.
  • Get user subscription groupsList the email and SMS subscription groups a user has a status in, and whether they are subscribed. Only groups the user has had a status change in are shown.
  • Set subscription group statusSubscribe or unsubscribe up to 50 users from an email or SMS subscription group, by external ID, email or phone.
  • List campaignsList campaigns with their IDs, tags and when they were last edited, 100 to a page. To see more, run it again with the next page.
  • Get campaignGet one campaign's details: name, schedule type, channels, messages, tags and when it was first and last sent.
  • Get campaign analyticsGet a campaign's results day by day: sends, deliveries, opens, clicks, conversions and revenue, for up to 100 days.
  • Send API-triggered campaignSend an API-triggered campaign now to the users you name, or to the whole audience set in Braze. The campaign's own message is sent on whatever channels it has.
  • List CanvasesList Canvases with their IDs, tags and when they were last edited, 100 to a page. To see more, run it again with the next page.
  • Get CanvasGet one Canvas's details: name, status, variants, steps, channels and tags.
  • Start API-triggered CanvasEnter the users you name, or the whole audience set in Braze, into an API-triggered Canvas now.
  • List segmentsList segments with their IDs and tags, 100 to a page. To see more, run it again with the next page.
  • Get segmentGet one segment's name, description, filters in words and tags.
  • Send emailSend an email now, written here or from an email template, to the users you name or to a segment. Users who are unsubscribed are skipped unless you choose everyone.
  • List email templatesList HTML email templates with their IDs and tags. Templates built in the drag-and-drop editor are not included by Braze.
  • Get email templateGet an email template's subject, preview text, HTML and plain-text body.
  • Create email templateCreate an HTML email template on the Templates & Media page. Braze has no way to delete one by API, so remove unwanted ones in the dashboard.
  • Update email templateChange an email template's name, subject, body, preview text or tags. Fields left empty are kept.
  • List Content BlocksList Content Blocks with their Liquid tags and how often they are used in messages.
  • Get Content BlockGet a Content Block's content, description, tags and, if asked, where it is used.
  • Create Content BlockCreate a reusable Content Block of HTML or text. Braze has no way to delete one by API, so remove unwanted ones in the dashboard.
  • Update Content BlockChange a Content Block's name, content, description, state or tags. Fields left empty are kept.
  • List catalogsList the catalogs in the workspace with their fields and item counts.
  • Create catalogCreate a catalog of items (products, places, offers) that messages can personalize with. Its first field, id, is added for you.
  • Delete catalogDelete a catalog and every item in it. This cannot be undone, and messages that use the catalog stop working.
  • List catalog itemsList the items in a catalog, 50 to a page. To see more, run it again with the next cursor.
  • Get catalog itemGet one item of a catalog by its ID.
  • Create catalog itemAdd one item to a catalog. Its ID must not already be used there.

Automate Braze with Lodol.

Connect Braze, then hand Lodol the job in Slack, Claude or ChatGPT.

Free plan, no credit card