Triage customer feedback from Google Forms

Each response to your feedback form is read by an AI that decides whether the customer is positive, neutral or negative and writes a one-line summary.

Negative feedback becomes a Jira ticket in the project you choose and a Slack alert with the ticket number. Every response, whatever its sentiment, is added to your feedback sheet.

You need Google Forms, Jira, Slack, Google Sheets and an AI provider connected. The form needs a question called Feedback, and the sheet the columns Date, Customer, Feedback and Sentiment.

Google FormsWhen someone answers the form. Save it as response.When someone answers the form. Save it as response.

Feedback sheetSet feedback_url to blank.

How does the customer feel?Run an AI agent: response.answers.Feedback and save it as sentiment.

If sentiment.output.sentiment is negativeIf sentiment.output.sentiment is negative

Yes

Create the CX ticketCreate the issue 'Negative feedback: sentiment.output.summary' in (not set). Save it as ticket.response.answers.FeedbackJira

Alert the teamSend message to channel. Save it as alert.Negative customer feedback: sentiment.output.summary (ticket.issue.key)Slack

No

No steps

Log the feedbackAdd a row to 'Feedback' in feedback_url. Save it as logged.Google Sheets