Hear in Slack when a competitor does something that matters
Watches your competitors across news, social and review sites, and posts to Slack only when something changes how you sell against them.
What it does
Each integration step this workflow runs, in order, what it is for, and the conditions and loops that decide when it runs.
For each
competitor- 1SerperSearch newsSearches the past day's news for each competitor's name so new coverage is caught the morning after it appears.
- 2SerperSearch webSearches social sites for the past week and review sites for the past month for posts naming each competitor.
If the number of items in
newArticlesplus the number of items innewSocialplus the number of items innewReviewsis not 0 orserviceDown- 3AnthropicGenerate model responseAsks the AI whether the new mentions change how you sell against that competitor, written as a note a rep can use.
If
verdictis not empty andverdictdoes not contain “NO_CHANGE”- 4SlackSend messagePosts a competitor update to your channel only when the AI finds something that changes how you sell.
- 4
- 3
- 1
How it works
What happens on each run, in plain English.
Every day, the workflow sweeps where each competitor you name shows up: news from the past day, social sites from the past week and review sites from the past month. If you point it at a competitor's status page it also checks whether they are down. Anything new is put to the AI with one question: does any of this change how you sell against them?
When the answer is yes, a short battlecard note lands in your Slack channel: what happened, why it matters and a line a rep can use on a call. Funding, launches, pricing changes, outages and a pattern of complaints count; when nothing changes the picture, nothing is posted. Links already analysed are remembered, so a thread or a review is read once rather than every morning, and a problem with one competitor is reported without stopping the others.
Before the first run you need a Slack channel, the competitor names and a one-line description of your market, so a same-named company elsewhere is not mistaken for a rival.
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