All integrationsSocial Media

Instagram for Business

Publish photos, reels, carousels and stories to an Instagram business or creator account, manage comments, read post and account insights, and answer direct messages.

actions
25
triggers
4

Triggers

Start a workflow when something happens in Instagram for Business.

  • Instagram New PostStarts when the connected account publishes a new post or reel.
  • Instagram New CommentStarts when someone comments on, or replies to a comment on, one of the account's posts.
  • Instagram New TagStarts when someone tags the account in a public post.
  • Instagram New Direct MessageStarts when someone sends the account a direct message.

Actions

Steps a workflow can run in Instagram for Business.

  • Get my accountGet the connected Instagram account: username, name, account type, profile picture and its follower, following and post counts.
  • Get publishing limitSee how many posts the account has published through apps in the last 24 hours, and how many more Instagram allows.
  • List my postsList the account's posts and reels, newest first, with captions, links and like and comment counts. Returns one page; pass 'next_cursor' as 'Next page cursor' for more.
  • Get a postGet one post, reel or story: its caption, media link, address, counts and, for a carousel, each photo and video in it.
  • List posts I'm tagged inList other people's public posts that tag the account, newest first. Returns one page; pass 'next_cursor' as 'Next page cursor' for more.
  • Publish a photoPublish a JPEG photo to the feed from a public link, with a caption. Waits until Instagram has it, then returns the new post and its address.
  • Publish a reelPublish a video from a public link as a reel, shown in Reels and the feed. Waits while Instagram processes it (up to 5 minutes), then returns the new post.
  • Publish a carouselPublish 2 to 20 photos and videos as one post people swipe through, from public links. Every item is cropped to the shape of the first.
  • Publish a storyPublish a photo or video story from a public link. It disappears after 24 hours. Stickers such as links and polls can't be added.
  • List commentsList the comments on one of the account's posts, newest first, each with its replies. Returns one page; pass 'next_cursor' as 'Next page cursor' for more.
  • Get a commentGet one comment: its text, writer, likes, whether it is hidden, the post it is on and its replies.
  • List replies to a commentList the replies to a comment. Returns one page; pass 'next_cursor' as 'Next page cursor' for more.
  • Comment on a postAdd a comment to one of the account's posts, as the account.
  • Reply to a commentReply publicly to a comment on one of the account's posts. A reply to a reply joins the comment it replies to.
  • Hide or show a commentHide a comment on one of the account's posts from everyone but its writer, or show it again. The account's own comments always show.
  • Delete a commentDelete a comment, or a reply, on one of the account's posts. This can't be undone.
  • Turn comments on or offLet people comment on one of the account's posts, or stop them. Comments already there stay.
  • Get post insightsGet views, reach, likes, saves, shares and more for one post, reel or story. Figures can take up to 48 hours to settle, and a story's last only 24 hours.
  • Get account insightsTotal the account's views, reach, interactions, follows and more over a range of days, optionally split by where they happened or by followers and non-followers.
  • Get audience demographicsSee where the account's followers, or the people who engaged with it, live, and their age and gender, largest group first. Instagram needs an audience of at least 100.
  • List conversationsList the account's direct message conversations, most recent first, with who each is with. Requests older than 30 days that were never answered aren't included.
  • List messagesList the most recent messages in a conversation, newest first, with who sent each. Instagram shows the 20 most recent.
  • Send a direct messageSend a text message from the account to someone who has messaged it. Instagram allows this within 24 hours of their last message.
  • Send a photo or file by direct messageSend a photo, video, audio clip or PDF from a public link to someone who has messaged the account in the last 24 hours.
  • Send a private reply to a commentAnswer a comment on one of the account's posts with a direct message to the person who wrote it. One per comment, within 7 days of it.

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